Both campaigns were looking for user feedback. ![]() I was doing two campaigns reaching out to Gatsby open-source users. There’s one principle which I’ve found vastly increases the response rate, if you mean it genuinely: ask for someone to share their experience. But startups are always a mixture of mechanics and magic. Make it easy to book a meeting (ie, use a Calendly link) ![]() Save other ideas for an automated follow-up. If you’re doing this work yourself, you need to be able to get into a flow where you’re finding at least a person or two per minute and cutting-and-pasting their details in. Especially separate out profile collecting (pulling BuiltWith data, surfing LinkedIn, using Hunter.io or Resource from writing or customizing emails. However you’re doing this, it’s important to batch tasks this increases efficiency by reducing context switching. It lets you edit individual emails but send them all with a push of a button, which is helpful. Then, you need a tool that lets you “mail-merge” emails - that is, send templated emails from a spreadsheet. (This can be tedious! If you have a bit of a budget, one you have a company list and persona title, you can outsource the person & email finding via services like Fiverr but carefully monitor data quality as it can vary between contractors.) You can then use LinkedIn, especially LinkedIn Sales Navigator, to find people with certain titles at these companies tools like Hunter.io will help you find their email. BuiltWith and similar databases like Crunchbase are good to get companies fitting a certain profile. To send X emails, you need to find, say, X / 2 relevant companies, find the names of 2 relevant people at each company, and then get their emails. If you need to filter by number of employees or revenue, you can enrich data with Clearbit their Google Sheets plugin is great. You want to start with companies matching your hypothesis, which you can find (as Leo did) from reports from BuiltWith and similar databases like Crunchbase. The Mechanics of A Bulk Email Campaign Prospecting & bulk emails There’s a better way, which we’ll get to. If his emails have a 5% response conversion to video chat, which is optimistic, he’ll need to email 400 people to get there. He will probably need to talk to 20 folks to really understand what’s going on, and hopefully he’s able to convert a couple of them into paying customers. Cold email has low response rates, so he’ll need to email a lot of people. The easiest way to do this is usually targeted cold email. That said, the solution to his challenge is the same - he needs to talk to his target demographic. (This challenge is common at all stages of startups, especially for flexible products like startup and devtools every year, we’re shocked to discover the new things people are doing with Gatsby.). ![]() His top problem is that he isn’t currently able to tell an accurate story about the top three situations where someone would use his product. Leo’s biggest problem right now isn’t actually that he doesn’t have any customers. It requires a few things: you have to be a reasonably good writer, reasonably curious, and reasonably analytical.īut let’s start with Leo. There are a lot of different solutions, but there’s one that I found that works well for me and others. He’s now starting to do outreach, but is new to this and isn’t quite sure how. He’s built a product he feels is simpler and priced it at $50-$100 / month. In his product area, there are a few pieces of software that address a similar problem, but they tend to cost $300 to $500 / month and, in his opinion, tend to be complicated and difficult to use. He got passionate about a specific area of the user journey and decided to build a product to help other software companies optimize this. My friend Leo is a talented engineer building a software business. Moore's Hand Finding Customers For Engineers
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